Last updated: September 2026
Love In Sync Ltd, trading as LoveAfter50.co.uk, respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains what personal information we collect, how and why we use it, how it may be processed by third parties, and your rights in relation to your personal data.
Who We Are
This website is operated by:
Love In Sync Ltd
Trading as LoveAfter50.co.uk
LoveAfter50.co.uk provides information, articles, quizzes, resources and information about dating and singles events for people navigating dating and relationships after 50.
For the purposes of UK data protection law, Love In Sync Ltd is the data controller for personal information collected directly through LoveAfter50.co.uk.
What Information We Collect
We may collect personal information that you voluntarily provide to us.
This may include:
• your name
• your email address
• information you provide when completing quizzes, forms or surveys
• information you provide when requesting downloads or resources
• messages and information you provide when contacting us
• information you provide when registering your interest in services, events or community activities
We may also collect technical and usage information when you visit the website, depending on your cookie choices.
This may include:
• pages visited
• links clicked
• how you arrived at the website
• time spent on pages
• device and browser information
• approximate geographic information
• website interactions
Further information about our use of cookies and similar technologies can be found in our Cookie Policy.
How We Collect Your Information
We may collect information when you:
• subscribe to email updates
• complete a quiz or interactive tool
• request a downloadable resource
• complete a website form
• contact us
• register interest in an event, service or community
• interact with the website, where you have consented to relevant cookies or tracking technologies
We may also receive limited information from service providers that help us operate and understand the performance of the website.
How We Use Your Information
We may use your personal information to:
• provide quiz results or requested resources
• send information you have asked to receive
• send emails about LoveAfter50.co.uk where you have consented to receive them or where another lawful basis permits us to do so
• respond to questions, messages or enquiries
• provide information about relevant articles, resources, events or services
• operate and improve the website
• understand how visitors use the website
• monitor website performance
• maintain the security and functionality of the website
• comply with legal and regulatory obligations
Where we rely on consent, you can withdraw that consent at any time.
Marketing emails include an unsubscribe link, which you can use at any time if you no longer wish to receive them.
Our Lawful Bases for Processing
Under UK data protection law, we must have a lawful basis for processing personal information.
Depending on the circumstances, we may rely on:
Consent – where you have actively agreed to us using your information for a particular purpose, such as receiving marketing emails or accepting optional cookies.
Contract – where processing is necessary to provide something you have purchased or requested from us.
Legitimate interests – where processing is reasonably necessary for the operation, security or improvement of our business and website, provided those interests do not override your rights and interests.
Legal obligation – where we are required to process or retain information to comply with the law.
Email Communications
If you choose to join our email list, request resources or otherwise consent to receive marketing communications, we may send you emails containing dating and relationship information, articles, resources, events, products or other information relevant to LoveAfter50.co.uk.
You can unsubscribe at any time by using the unsubscribe link contained in our marketing emails.
You can also contact us directly if you would like us to update your email preferences.
Sharing and Processing Your Information
We do not sell your personal information.
We may use trusted third-party service providers to help us operate LoveAfter50.co.uk and provide our services.
These may include:
• website hosting and technology providers
• email marketing platforms
• quiz and form providers
• analytics providers
• payment processors
• event and community platforms
• affiliate networks and advertising partners
These providers may process information where necessary to provide their services.
Where you follow a link to an external website, including an affiliate link, the external website and any relevant affiliate network may process information in accordance with their own privacy and cookie policies.
We may also disclose personal information where required by law or where reasonably necessary to establish, exercise or defend legal rights.
Affiliate Links
Some content on LoveAfter50.co.uk may contain affiliate links to third-party websites, products or services.
If you click an affiliate link, the relevant affiliate network or advertiser may use cookies or similar technologies to record that you were referred by LoveAfter50.co.uk.
If you subsequently complete a qualifying action, such as registering for or purchasing a service, Love In Sync Ltd may receive a commission.
Affiliate tracking is explained further in our Cookie Policy.
External websites are responsible for their own collection and use of personal information. We recommend reviewing the privacy and cookie policies of any external website you visit.
Website Analytics
We may use analytics services to understand how visitors find and use LoveAfter50.co.uk.
Depending on your cookie choices, analytics information may include pages visited, links clicked, website interactions, approximate location, device information and how you arrived at the website.
We use this information to understand website performance, identify useful content and improve the website and our services.
Where consent is required for analytics cookies or similar technologies, these will only be used after you have provided consent.
Cookies
LoveAfter50.co.uk uses cookies and similar technologies for purposes including website functionality, analytics and, where applicable, affiliate referral tracking.
Essential cookies may be used where necessary for the website to operate.
Where required, non-essential cookies will only be used after you have provided consent through our cookie controls.
You can find more information about the cookies we use and your choices in our Cookie Policy.
Links to Other Websites
LoveAfter50.co.uk contains links to external websites and services. These may include dating services, ticket and event providers, community platforms and other resources.
Some external links may be affiliate links.
Once you leave LoveAfter50.co.uk, the external website's own privacy policy and terms will apply.
Love In Sync Ltd is not responsible for the privacy practices, security or content of third-party websites.
How Long We Keep Your Information
We will only keep personal information for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting or reporting requirements.
How long information is retained will depend on the type of information and why we hold it.
Where you unsubscribe from marketing communications, we may retain limited information necessary to record and respect your preference not to receive further marketing.
How We Protect Your Information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
International Data Transfers
Some of the third-party technology and service providers we use may process or store information outside the United Kingdom.
Where personal information is transferred internationally, appropriate safeguards will be used where required by applicable data protection law.
Your Data Protection Rights
Under UK data protection law, depending on the circumstances, you may have the right to:
• request access to the personal information we hold about you
• request correction of inaccurate or incomplete information
• request deletion of your personal information
• request restriction of the way we process your information
• object to certain types of processing
• request transfer of certain information to you or another organisation
• withdraw consent where we rely on consent to process your information
You also have the right to complain to the Information Commissioner's Office (ICO) if you are concerned about how your personal information has been handled.
We would appreciate the opportunity to address any concerns first, so you are welcome to contact us directly.
Children
LoveAfter50.co.uk is intended for adults and is not directed at children.
We do not knowingly collect personal information from children through this website.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, services, technology, affiliate relationships or legal requirements.
The latest version will always be published on this page.
Contact Us
If you have questions about this Privacy Policy, would like to exercise your data protection rights or have concerns about how your information is being used, please contact:
Love In Sync Ltd
Trading as LoveAfter50.co.uk
Email: [email protected]
Applies To
LoveAfter50.co.uk